Course Title: Business Communication (Eng 301)

Lecture No. 2: Flow of Communication

Introduction

Flow of Internal Communication

Direction of Flow Within the Organization

External Communication

     Introduction

An organization is a group of people associated for business, political, professional, religious, social, or other purposes. Its activities require human beings to interact and react, that is, to communicate. They exchange information, ideas, plans, order needed supplies and make decisions, rules, proposals, contracts, and agreements. All these activities require one skill that is communication. So we can say that communication is the “Lifeline” of every organization.

An exchange of information within an organization is called internal communication. It takes place at different levels -- downwards, upwards and horizontal.

To exchange information within and outside the organization we use a variety of formal and informal forms of communication that carry the flow of information.

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