External Communication

 

Communication that takes place outside the organization is called external communication. The right letter, proposal, report, telephone call, or personal conversation can win back an angry customer, create a desire for a firm’s product or services, encourage collections, motivate performance, and in general, create goodwill.

 

Flow of External Communication

Text Box: Formal

  

 

Text Box: Planned communication with outsides  Memo, letter, report e-mail, Fax’s that follow company’s chain of command Text Box: External Communication

  

 

 

 

 

 

 

Text Box: Casual Communication among Customers, suppliers, investors, e-mail face to face conversation phone calls, discussions

  

 

 

 

 

Text Box: Informal

 

 

 

 

 

 

 

 

 

 

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