Defining Needs

 Any task can be done in various ways, but doing it simultaneously through all possible alternatives is virtually impossible. This necessitates making a reasonable choice from all the options available. An example can be taken for a person who wants to go to Islamabad. He can look at following options.

•     Use any of the local bus service available

•     Go by train

•     Travel by air

As you can see, the decision to be made in this situation is faced with the availability of a set of combination of alternatives.

•     Every decision we take in daily life requires some sort of information about the alternatives available. For instance, in the above example certain factors need to be considered before taking a decision.

•    How urgent it is to reach to Islamabad

•   How much time is available to accommodate travelling, since each mode of travelling will take different time to reach at the same destination?

•    Whether bookings are available for the desired day and time.

•    Is there any possibility of cancellation of booking or flight or bus service.

•   Which bus service or airline to chose from, since various airlines and bus services are having travelling facilities to Islamabad.

•     Without the availability of relevant information, we may take a decision which is wrong or not to our benefit. For instance if the person does not have complete knowledge of facts he might not be able to take the right decision.

•     Similar is the case with business. Businesses are run by organizations which are in-fact a group of people. As individuals have choices to choose from, organizations also face various alternatives in day to day operations, Decisions are made by individuals from the management.

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