Mobile Purchasing Preferences Survey
I am student and currently enrolled in ________ program at Virtual University of Pakistan.  I am currently working on my project. For that purpose I am undertaking a research study on: “Identifying Consumer Preferences and Switching Behaviour for Mobile Handsets”. 

To measure Consumer Preferences and Switching Behaviour for Mobile Handsets I have developed a questionnaire to collect data from almost 200 consumers. If you are interested then please cooperate in completing my project by participating in this survey. 

This survey consists of mainly three parts i.e. personal information, the buying preferences and factors that stimulate switching. Your responses are requested for all sections of the questionnaire, and it is desired that you should answer to the best of your knowledge regarding the given scale. It will hardly take 20 – 30 minutes to complete the questionnaire. 

I assure you that the data collected from this study will be presented in aggregate form, whereby the confidentiality of participants will be assured at all times. No identifying information will be presented in the project.  Thank you in advance for your co-operation.

Gender	•	Male	•	Female				
Education	•	Under Graduate	•	Graduate	•	Master	•	MS/Phil	•	PhD	
AGE	•	Less than 20	•	20–25	•	25–30	•	31–40	•	41–50	
Current Status	•	Student	•	Employee	•	Businessman	•	Unemployed		
Marital Status	•	Single	•	Married	•	Divorced 	•	Separated	•	Widow	
City		

For what purposes do you use your mobile phone?	
•	Exclusively for Private purposes 	•	More for Private, than for Business/ Job purposes 	•	About 50/50 Private and Business/Job	•	More for Business/ Job, than for Private purposes 	•	Exclusively for Business/ Job Purposes 	
How long is your total mobile average call duration (initiated and received)?	
•	0 - 5 minutes	•	5 - 15 minutes	•	15 - 30 minutes	•	30 - 60 minutes	•	More than 60 minutes	
How long is your total mobile calling duration (initiated and received) on an average day?	
•	1 – 2 Hours	•	3 – 5 Hours	•	6 – 8 Hours	•	9 – 10 Hours	•	More than 10 Hours	
What is your average monthly mobile phone expenditure?	
•	100 – 300 Rs	•	300 – 700 Rs	•	700 – 1000 Rs	•	1000 – 15000 Rs	•	More than 1500 Rs	
For last one year, how many times you have changed your mobile?	
•	Never	•	Once	•	2 Times	•	3 Times	•	More than 3 Times	
Which mobile brand you are currently carrying?	
•	Nokia	•	Sony Ericsson	•	Motorola	•	Samsung	•	LG	
•	Q-Mobile	•	China Mobile	•	Philips	•	Trend	•	Others	

I use mobile for:	
Purpose	Extremely Frequently	Quite Frequently	Neutral	Quite Infrequently	Extremely Infrequently	
Calling (Send & Receive)						
Messaging (Chatting)						
Music and Videos						
Games						
Radio						
Internet Browsing						
Mobile Banking						
Watching TV						
Fund (Money) Transfer						
News Updates						

I will switch my mobile currently in my use to new one due to:	
Reasons	Most Likely	Likely	Undecided	Unlikely	Most Unlikely	
Technical Fault						
Manufacturing Fault						
Outdated Technology						
Limited Features						
Poor Performance						
Less Memory Storage						
Old Fashioned						
Low Value						
Requirements of Telecom services						
Bored from Current Mobile						
My Nature to Change						
Inconsistent Performance						
New mobile received as Gift						
Mobile Lost/Theft						

How important is each of the following items when purchasing new mobile?	
Items	Extremely Important	Important	Neutral	Slightly Important	Not at all Important	
Brand						
Price						
Style						
Screen Dimension						
Battery Life/Timing						
Extra Storage (Memory Card)						
Camera						
Weight						
Slim						
Dual SIM						
Music/Games/Videos						
Tones						
Wi-fi/GPRS/MMS						
User Friendly Interface						
Re-Sale Value						
Value for Money						
Fashionable						
FM Radio						
Bluetooth, Hands free						
Touch Pad/Screen						
3G Technology						
Trendy Mobiles						
Social Networking (Twitter, Facebook)						
Blackberry Services						
Mobile Accessories						
Software & Application						
Contacts Storage/Messages Storages						

Statements	Always True	Usually True	Rarely True	Usually Not True	Never True	
If I needed to change the mobile there are other good mobiles to choose.						
I would be more satisfied with other mobiles.						
New mobile services offered by different telecommunication companies are very attractive.						
My mobile is not compatible for new services offered by telecommunication companies.						
I am not satisfied with my decision to purchase current mobile handset.						
My choice to use mobile of current brand was a foolish one.						
I am fully unsatisfied with my current mobile handset.						
My current mobile handset does not meet my pre-purchase expectations.						
Repairs on my current mobile handset are becoming very expensive, 						
I think I have made wrong decision by purchasing mobile now I am using						
My mobile is offering least features when compared to other mobiles of same price range.						
My mobile price is NOT fair compared to other mobiles for similar features.						
I think my mobile is offering good value for what I pay to what I might get from other mobiles. 						
My family (parents, brothers/sisters) has an influence on my mobile purchasing.						
My friends/peers have an influence on my mobile purchasing.						
I have recommended my handset brand to friends						
I have encouraged friends to buy other handsets of same brand						
I have informed other users of the mobile about complaints I have about the features						
People who are important to me will approve of me switching						
I would be willing to pay higher prices for mobiles.						
I am never motivated to buy mobiles. 						
I would be willing to switch brands frequently.						
In the near future I intend to intensify my efforts to find a better mobile						
In the last year I have thought very seriously to switch mobile						
I have decided not to buy same mobile in the future						
I have decided to switch to another brand that offers better features.						
If I switch in near future, I will buy mobile of same brand.						
I am ready to make an extra effort to buy handsets of same brand 						
It means a lot to me to continue to use handsets of same brand 							
I am committed to my current mobile.						
I feel a sense of belonging to current mobile.						
I will continue to current mobile handset even if a new mobile offered same features.						
I intend to continue to be a customer of brand of current mobile handset.						
If I like a mobile, I rarely switch from it just to try something different						
I rarely take chances by buying unfamiliar mobiles even if it means sacrificing variety						
I would rather wait for others to try a new mobile than try it myself						
I would rather stick to well known mobiles when purchasing mobile handset						
The advertisements of mobiles did not encourage me to switch mobile.						
The signs or the billboards of mobiles did not encourage me to switch mobile.						
The promotion activity of the mobiles influenced my decision to switch mobile.						
The media (newspaper, internet, television, radio) influence my mobile purchasing.						
I am not satisfied with my decision to purchase current mobile handset.						
My choice to use mobile of current brand was a foolish one.						
I am fully unsatisfied with my current mobile handset.						
My current mobile handset does not meet my pre-purchase expectations.						
Repairs on my current mobile handset are becoming very expensive, 						
I think I have made wrong decision by purchasing mobile now I am using						
Current handset has everything I need.						
I am the kind of person who would try any new product once. 						
When I go to purchase of mobile, I feel it is safer to look mobiles I am familiar with.						
When I buy products, I buy only well-established brands.						
It will take me too much time switch to a new mobile.						
It will cost me too much to switch to a new mobile.						
It will take me a long time to become familiar with a new mobile’s features.						
It will take me too much time to search out differences to switch to new mobiles.						
I am not sure that I can receive any benefits if I switch to a new mobile						
I would feel uncertain if I have to choose a new mobile.						
New technology of mobile does not influence me to change my mobile.						
New Technology of mobiles has made the mobile usage easy						
The operating system of my mobile is not dependable.						
The keypad/mouse pad of my mobile is not user friendly.						
My mobile is suffered numerously by virus due to unreliable anti-virus.						
The voice quality of my mobile is not consistent.						
The battery life is the only factor for which I stick to my current mobile 						
There are many markets where I can buy latest mobiles						
I switch mobile as I frequently visit mobile market						
I frequently buy mobiles for myself.						
I give suggestions to family members/friends/colleagues for mobile buying decisions.						
I decide to buy a mobile that fulfils at least my one major requirement.						
My mobile buying decision is dependent to all efforts which I put to purchase mobile that matches my all requirements.						
I frequently make mobile buying decisions to my own.						

For me, switching from my current mobile to new one is 	
A good idea 	5	4	3	2	1	A bad Idea	
A wise decision	5	4	3	2	1	A Foolish Decision	
Pleasant happening	5	4	3	2	1	Unpleasant	
My desire	5	4	3	2	1	Undesirable	
Beneficial	5	4	3	2	1	Harmful	
Useful	5	4	3	2	1	Useless	
The probability of me switching from my current mobile to new one is	
Likely	5	4	3	2	1	Unlikely	
Probable 	5	4	3	2	1	Improbable	
Possible	5	4	3	2	1	Impossible	
Certain	5	4	3	2	1	Uncertain